Published by admin on 21 Nov 2007
hyperlocal information
Hyperlocal Information
一个重要的新名词，hyperlocal—-Wikipedia是这样解释的：
The term “hyperlocal” is sometimes used to refer to news coverage of community-level events usually overlooked by mainstream media outlets. The increased usage of digital media devices (e.g. photo and video cameras, audio recorders), blogs, new media, and participation in social media, has made hyperlocal media content more widely available.
Read/WriteWeb上的最新文章The Rise of Hyperlocal Information探讨了Hyperlocality的一些特性，并对如何组织和利用这类信息来创造价值进行了思索。（ look at different aspects of the hyperlocality, from satellites to local blogs, and ponder how this information will be organized and monetized.）
最终，提出了一个颇有感染力的前景预期：无论再怎么全球化，hyperlocal information对于当地人及相关的广告商来说还是价值非凡的，未来几年，我们会看到对于地域相关的信息的新的搜寻手段的出现，而除了利用与hyperlocal关联的广告模式外，这一领域内的早起创业者们正在寻求为用户提供更加高度相关的本地信息的商业模式的竞技场上一争高下呢。（Despite globalization, hyperlocal information is very valuable both to people and advertisers. In the coming years, we will be seeing the rise of a new way to look at information – geography. Inspired by utility and the promise of hyperlocal advertising, startups are racing to build businesses that deliver highly relevant, local information to users.）
